Roofing · HVAC · Windows · Siding · Solar

AI systems for the work your team still handles by hand.

We build practical systems that follow up with leads, turn company knowledge into instant answers, automate repeatable processes, and handle routine customer conversations. Built around your existing tools, so it works like part of the business, not another app to manage.

Guarantee A documented opportunity to recover hours or leads each week, or you get the $1,500 back.

VERIFIED · LIVE
First Response
Justin smiling by the water
Justin browsing a bookstore

A little about me

Hi, I’m Justin.

I’m originally from Michigan and now live in Valencia, Spain. I’ve spent the past several years working inside a marketing agency, helping service businesses and multi-location companies improve how they attract, follow up with and serve customers.

I like getting inside a business, finding the messy or repetitive parts, and building practical systems that make the work easier. I’m curious about new technology, but I care more about whether it is useful, reliable and simple for your team.

You’ll work directly with me throughout the process. I’ll explain what I’m building, communicate clearly and be honest about what will and will not help.

  • Years of hands-on agency experience
  • Experience with service and multi-location businesses
  • Meta Certified Media Buying Professional

The problem

Your team should not have to remember everything.

  • The follow-up that only happens when someone has time.
  • The process that lives in one employee’s head.
  • Information buried across documents, inboxes, and old messages.
  • The repetitive task someone completes the same way every week.
95%of home services companies fail to respond inside five minutes
40%never respond to an inbound lead at all
78%of customers buy from whoever gets back to them first

What we build

Systems built around how your business actually works.

We do not sell a generic AI platform and leave you to figure it out. We identify a specific problem, map how your team handles it today, and build a system around your tools, policies, and approval process.

Follow-up systems

Respond to new leads, follow up on estimates, revive old opportunities, request reviews.

e.g. a lead comes in after hours, gets qualified and booked automatically

Knowledge systems

Turn processes, documents, and policies into a searchable resource your team can use.

e.g. an employee asks a question, gets an answer from your actual rules

Custom AI skills

Purpose-built tools for research, reporting, writing, quality checks, and planning.

e.g. a monthly report drafts itself from your own data

Automated conversations

Handle routine questions, collect information, qualify requests, book appointments.

e.g. a routine question gets answered correctly, no wait

Workflow automation

Connect the steps your team completes across apps, spreadsheets, and inboxes.

e.g. a process known by one person becomes repeatable

The diagnostic

Start by finding the right system to build.

Not every company needs a chatbot. Not every workflow should be automated. Not every problem requires a custom build. The diagnostic identifies where your company is losing time, leads, or capacity, then shows you what is realistically worth fixing.

What we review
Lead responseCustomer communicationInternal knowledge Scheduling and handoffsReporting and adminTools you already use Work that depends on one person
What you receive
  • A map of the highest-value opportunities
  • Estimated hours, leads, or capacity recovered
  • What to automate, and what to leave alone
  • Existing tools that solve it without a build
  • A working demonstration of the top opportunity
  • A practical implementation plan

Quick Finding

Free. We identify one real opportunity from your public information and send a short video. No pitch.

Discovery call

Thirty minutes. How your company operates, where work gets stuck, what it’s costing you.

AI Systems Diagnostic

Five to seven days. We build a working demonstration of the opportunity that matters most.

Review call

You see the system work, review the numbers, and decide what’s worth building.

What $1,500 buys

A clear record of where you’re losing time, leads, or capacity.

Every finding is specific, checkable, and connected to a realistic next step.

Not a guess. It’s evidence

Example findings

01New leads waiting too long for a responseFollow-upCustom system
02Monthly reporting taking six hours by handAdminCustom AI skill
03Routine customer questions interrupting the teamCommunicationExisting tool
04A key process known by only one employeeOperationsKnowledge system

No forced upsell

Not every finding needs a custom build.

Many problems already have an affordable tool that solves them. When that’s the best option, we tell you what to use and how to set it up. There’s no reason to pay us to rebuild something that already exists.

Existing toolNo build fee

Recommended during the diagnostic.

Custom AI skillStarting at $1,500

One focused tool for a repeatable task.

Custom workflowPriced by scope

Multiple steps, tools, or team handoffs.

Communication systemPriced by channel

Voice, text, chat, email, scheduling.

Flagship system

First Response

A complete lead response and follow-up system for service companies. Handles the repetitive work between the first inquiry and the point a person needs to step in.

01
Answers every call

Nights, weekends, storm surges.

02
Texts back in 60 seconds

Before they dial the next guy.

03
Qualifies the lead

Trade, job, address, urgency, financing.

04
Books the estimate

Onto the estimator’s calendar.

05
Chases quiet quotes

Day 3, 7, 14, 30. Automatically.

06
Revives dead estimates

Twelve months back.

07
Requests the review

After every completed job.

08
Hands off to a human

Anything it cannot handle.

First Response is one example of what we build. Your diagnostic may find that lead recovery is the largest opportunity, or that your highest-value system belongs somewhere else in the business.

Built on Voice runs on Vapi. Numbers and texting run on Twilio, registered under your own business. Bookings land in Cal.com or straight onto your existing calendar. Jobs and contacts write back into Jobber, ServiceTitan or Housecall Pro. You own every account, and you keep them if we stop working together.

Pricing

Clear pricing before you commit.

One recovered job usually covers a build. A roof replacement or system install runs $8,000 to $40,000.

Quick FindingFreeOne real finding, a short video, and a suggested next step.
AI Systems Diagnostic$1,500Five to seven days. Full review, prioritized findings, and a working demonstration. Credited toward a build started within 30 days.
Custom AI skillFrom $1,500One focused tool for a repeatable task, built and delivered on its own.
Custom systemQuotedPriced after the diagnostic, based on scope and integrations.
Ongoing supportMonth to monthOptional monitoring, maintenance, and team support. You keep every account either way.

FAQ

Straight answers.

We do not try to trick customers into believing they are speaking with a person. The system can identify itself, offer a human handoff, and route conversations quickly when judgment or personal attention is needed.
No. Lead follow-up is common, but we also build knowledge systems, internal process tools, custom AI skills, reporting workflows, and customer chats.
The goal is usually to remove repetitive work, not remove people. The system handles predictable tasks and gives people more time for work that needs judgment or a real relationship.
We recommend it. You should not pay for a custom build when a reliable off-the-shelf tool already does the job.
You receive a full refund and keep the findings.

Get in touch

What work should your team stop handling by hand?

Start with a free Quick Finding, or book a 30-minute call to talk through where work is getting stuck. Neither costs anything.

Find what to automate first Call