Free Grant health check
A full review of compliance, click-through rate, and conversion tracking, so you know exactly where the account stands.
Google Ad Grant nonprofits
Is your Google Ad Grant actually working for your mission?
Eligible nonprofits get $10,000 a month in free Google Search ads. Most accounts underperform it, and many are one policy slip from suspension. Free health check first, then a system that turns one-time donors into recurring ones.
Run personally by Justin, the founder. Never handed to junior staff.
VERIFIED · LIVE
Sound familiar?
Your Grant account probably isn't broken. It's just unmanaged.
- Someone set up your Ad Grant years ago, and no one has looked at it since. You're not sure if it's even compliant anymore.
- A single-word keyword or a low click-through rate is quietly putting your account at risk of suspension, and nobody would notice until it happens.
- You get one-time donors, but nothing exists to ask them to become a recurring gift.
- You want real help, but most agencies either ignore small nonprofits or charge like you're a corporate account.
The Follow-Through System, built for nonprofits
From a Grant account that runs itself to donors who come back.
Compliance monitoring
Ongoing checks against Google's policy requirements, so a slip doesn't turn into a suspended account.
Donor follow-through
A first-time donor gets a genuine thank-you and a clear, low-pressure invitation to give monthly, not just a generic receipt.
Lapsed-donor win-back
Donors who haven't given in a while hear from you again, timed around your campaigns, not a mass blast.
Paid social donor acquisition
Meta campaigns built around your highest-LTV recurring donors, layered on top of the free Grant traffic.
$150-250 healthy blended cost per recurring donor acquired
$120k/yr in free ad inventory from an active Google Ad Grant
Giving Tuesday-Dec the highest-leverage window to launch donor campaigns
How I actually work
No recycled case studies. Here is the method itself.
how I evaluate a Google Ad Grant account
A large share of Grant accounts are underperforming or at real risk of suspension for policy violations. The health check covers compliance, click-through rate, and whether conversions are even being tracked correctly.
How: a structured compliance and tracking review, delivered as a plain-language report, free either way.
how a one-time gift becomes a recurring one
Recurring-donor acquisition costs more upfront than a single gift, but the long-term value is what actually funds a mission. The follow-through layer is built around that upgrade path.
How: thank-you automation, a monthly-giving ask, and lapsed-donor win-back messaging.
The offer
Start free. Pay only if it's clearly worth it.
The health check is free, no strings, whether or not we work together after it. If you want ongoing help, management fees are waived through 2026 for a limited number of nonprofits. Paid tools at cost.
By the end of 2026 you will know what it is worth, because you watched it in your own donor base. Continue in 2027 on a nonprofit rate, or end cleanly with everything handed back.
- Grant health check is always free
- Limited number of 2026 spots for ongoing management
- Nonprofit-specific pricing, lower than our other retainers
- You keep your ad accounts, data, and assets
- Month to month, cancel with 30 days notice
FAQ
Nonprofit questions, answered straight.
You stay in front of your donors. I run the media and the automation behind the scenes, you keep control of the message, the tone, and every relationship. Nothing goes out without your sign-off.
The Google Ad Grant health check is free regardless of what happens after. Beyond that, nonprofit engagements start lower than my other retainers, because I know budgets are tighter here than in other sectors.
The Grant health check itself is always free. For a limited number of accepted 2026 clients, ongoing management fees are waived through 2026 too. You cover your own paid tool costs at cost. In 2027 you can continue on a retainer starting at $1,200 per month, or end cleanly and keep your accounts and data.
Get in touch
Want to know where your Grant account actually stands?
Book a free 30-minute call to start the health check. No pressure, no scripted pitch, no cost either way.