Cart recovery
Someone abandons a cart and gets a same-day nudge, timed and worded to actually get a response, not a generic discount blast.
For online stores of any size
Acquisition costs are up sharply since 2023 and tariffs squeezed margins on top. Cheaper clicks are not coming back. So I build the layer around your ads instead: cart recovery, browse abandonment, win-backs. More revenue per visitor, same spend.
Run personally by Justin, the founder. Never handed to junior staff.
Sound familiar?
The Follow-Through System, built for stores
You can pay for great traffic and still lose most of it at checkout. So I don't just run your ads. I build the system that catches the sale that almost happened.
Someone abandons a cart and gets a same-day nudge, timed and worded to actually get a response, not a generic discount blast.
Dynamic remarketing built from your real highest-LTV customers, not broad interest categories that waste spend.
Past customers hear from you again on a schedule built around your actual repeat-purchase window, not a generic 30-day blast.
If you sell on subscription, cancellation flows get checked against the FTC's 2026 click-to-cancel rules before they become a liability.
After delivery, review requests and next-purchase prompts go out automatically.
How I actually work
how I structure targeting in a higher-CAC market
Instead of chasing cheaper broad clicks, I build lookalikes from your actual repeat, highest-LTV customers and retarget with offers that reward loyalty, not just another discount code.
How: LTV-based lookalikes, dynamic remarketing, community-style retargeting offers.
how subscription flows get checked before they become a risk
The FTC's 2026 Negative Option Rule makes cancellation friction a real enforcement target for DTC subscription brands. I check this before it becomes your problem.
How: a subscription-flow audit as part of onboarding, not an afterthought.
The 2026 offer
Management fees waived through 2026 for a limited number of stores. You cover ad spend and paid tools at cost. I run the campaigns, build the recovery flows, and report revenue per visitor monthly.
By the end of 2026 you will know exactly what the work is worth, because you watched it happen in your own store. Continue on a paid retainer in 2027 or end cleanly with everything handed back.
FAQ
Get in touch
Book a free 30-minute call, or start with a cart/CAC audit of what you're running today. No pressure, no scripted pitch.